Design Process
Iranian Protein House, a company based in Iran, specializes in meat products. The company is seeking a logo redesign while retaining its original brand colors. Through research on the history of food companies in Iran, it was found that the Iranian audience prefers bold, fantasy, and amusing fonts for food products. Taking inspiration from the Arghavan font, we have developed a new font, combining it with a simplified meat shape for the logo redesign.
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