Logo Redesign for Iranian Protein House
Iranian Protein House, a company based in Iran specializing in meat products, sought a logo redesign while retaining its original brand colors. Research into the history of food companies in Iran revealed a preference among the Iranian audience for bold, fantasy-inspired, and amusing fonts for food products. Drawing inspiration from the Arghavan font, a new typeface was developed, incorporating it with a simplified meat shape for the updated logo.
