Redesigning the Taraz Financial Application
Taraz is a financial company in Iran that provides an accounting app primarily used by factories, large warehouses, and offices. The goal of this project was to redesign the app’s UI to enhance readability and make it more engaging. Additionally, the project aimed to update the login interface to align with Taraz's software IP and port, ensuring a cohesive user experience.
Illustration and Design Approach
For the redesign, minimal characters, icons, and textures were created while preserving the brand’s color and style. A deliberate process was followed in crafting these elements to ensure they authentically represented the brand. By utilizing the company’s colors, patterns, and backgrounds, a cohesive visual style was developed that aligned perfectly with the brand identity. A minimalist approach was adopted, with careful attention to each stroke and detail, ensuring that every element served a specific purpose. This project highlights a design process that prioritizes simplicity and purposeful design.
